5 Ways for Startups to Build Customer Loyalty

Are you someone who just started a business? If so, then after doing a bit of research, you probably already discovered that the key to being successful is to offer a great product or service, to create a solid business plan and to also build customer loyalty.

When it comes to the last recommendation, that is exactly what this article is all about. We would like to share with you a list of five proven ways to build customer loyalty that will help to keep your company thriving below:

Provide great customer service. Definitely one of the best ways to build customer loyalty is to provide great customer service. This would consist of making sure that your staff is professional and friendly, that they communicate well in-person, over the phone and via email (including social media) and also that they are great listeners. Customers oftentimes want to feel like they are being heard, especially if they have a complaint.

Respond promptly to questions, comments and concerns. If you were to ask the CEO of a successful company for a customer loyalty tip, one of the things that they might tell you is that it’s imperative that you respond promptly to questions, comments and concerns that your customers may have. For instance, if you have a customer who is waiting on a package that they should have received days before and they call to let you know that it hasn’t arrived, make sure that you provide a solution to their problem by the end of the business day. The quicker you are at finding resolves, the more your customers will trust you.

Always keep your word. All of us appreciate people who do what they say they’re going to do. Therefore, make sure that is a priority with your customers. If you say you’re going to call them back first thing in the morning, it’s important that you do it. If a product is broken and you tell them that you’ll ship a replacement overnight, don’t forget to ship it out. Keeping your word is just one more way to establish long-lasting customer loyalty.

Offer incentives to return customers. If you were to ask a company like Loyaltyworks for a tip on something that you can do to build customer loyalty , something that they might suggest is that you offer incentives to your return customers. It could come in the form of establishing a points system, starting a referral program or creating a VIP membership for those who purchase your products or services the most frequently. When customers feel like you’re taking note of how much they patron your company, the more appreciated they will feel and the more they will want to keep doing business with you too.

Go above and beyond the call of duty. It’s one thing to do what your customers expect. It’s another thing to go well beyond the call of the duty. That’s why it’s important that you provide you staff with tips on how they can go the extra mile by treating each customer as a special individual. That will guarantee that your customers will remain with you for many years—and that they’ll tell others about you too.

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